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Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the clients' sites' rankings in major search engines.
Responsibilities:
Management & Organization
- Deliver international SEO projects for large websites
- Communication with clients, team and management on project development, timelines, and results.
- Assess the client’s current website limitations and SEO performance.
- Undertake online sector and competitor analysis.
- Perform keyword research using industry standard tools.
- Complete 360-degree technical audits of websites including making recommendations to improve information architecture, keyword taxonomy, metadata, content optimization and usability.
- Implement technical developments from changing tags using CMS to designing and launching search optimized campaign websites and blogs.
- Develop and implement innovative link building strategies.
- Liaise with clients regarding their SEO performance.
- Manage and coach a multi-disciplinary team to deliver client projects on time and on budget.
- Be a key point of knowledge on SEO, constantly keeping up-to-date on new trends.
- To research and test new SEO techniques and to feed these back into the organization’s SEO best practices.
- To keep up to date and report on search engine updates.
- Solid hands-on understanding of web analytics especially GA and how to set and measure KPIs.
Ideal Candidate:
- At least 5+ years’ experience in SEO, Analytics, multi-variant testing and e-commerce conversion analysis.
- Should be able to handle SEO/SEM clients directly, reporting on a monthly or Bi-monthly basis and make recommendations for improvement
- Ability to resolve technical issues across a range of different website types including traffic generation and e-commerce.
- Proven track record of evolving strategies to continually improve site the and search performance to agreed targets.
- Expert knowledge of content management systems, in particular, Joomla and WordPress.
- Customer focused with first class interpersonal, presentation, organizational and communication skills capable of explaining technical issues to non-technical audiences.
Experience: 6 to 9 Years
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