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We are currently looking for an exceptionally gifted writer to join our company; this talented individual will be responsible for producing top content including text link advertisements, banner advertisements, emails, site content articles, newsletters and blog posts to visually represent our company's identity online
Responsibilities:
Management & Organization:
Copy-writing for web and print including text advertisements, banner advertisements, emails, print collaterals, Social and web site content.
Take brief from account managers for various clients - of content requirement, research, ideate and provide details to Creative teams.
Proactively reviewing content and recommend usability improvements (content clarity, brevity, calls to action & streamlined online navigation).
Working with the web team to address challenges in displaying and integrating content within the website look and feel.
Collaborate with other Digital Group colleagues to develop merchandising copy to drive traffic to various microsites, landing pages, Brochures, Etc. (from paid search, affiliate marketing, etc.)
Establish collaborative relationships with account management and design teams.
Enforce and follow established style guides to ensure high editorial standards.
Must have written scripts for AV’s and explainer videos etc
Understand interactive writing, online constraints and effective communication for the web
Participate in client campaign ideation meetings and pitch campaign and creative ideas that are ROI driven
Experience: 3 – 6 years in the advertising / digital marketing agencies
Designation: Senior CopyWriter / Copywriter
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