Job details

Copy Writer - Ads & Web
Location: Bangalore, India

We are currently looking for a skilled writer to join our company. This individual will be responsible for producing top content including text link advertisements, banner advertisements, e-mailers, site content articles, newsletters and blog posts, thus enhancing the company's identity/reputation online. The incumbent will report directly to the Operations Manager.


  • Write mainly for the online ecosystem, including text link advertisements, banner advertisements, e-mailers and website content
  • Take responsibility of briefs, research, ideate and provide inputs to Art teams
  • Ensure the content being advertised is truthful and complies with codes of advertising practice
  • Write and edit accurate, concise and highly readable website content for new and existing products which helps to enhance the online experience and the brand’s position
  • Write merchandising copy for various online campaigns, including e-mailer copy
  • Develop and produce electronic content that reflects online usability best practices
  • Proactively review electronic content; recommend usability improvements like content clarity, brevity and calls to action; and streamline online navigation
  • Work with the web team to address challenges in displaying and integrating content into the website’s look and feel
  • Knowledge of simple HTML mark-up elements such as bold, headlines, lists and anchors will be a big plus
  • Collaborate with other Digital Groups to develop merchandising copy for paid search and affiliate marketing
  • Establish collaborative relationships with product and Internet marketing teams
  • Enforce and follow established style guides to ensure high editorial standards
  • Prior experience in writing scripts for AV’s, explainer videos, etc.
  • Ensure web content meets quality, editorial and industry standards for web usability and accessibility
  • Understand interactive writing, online constraints and effective communication for the web

Designation: Copywriter

Experience: 3 to 7 years

  • Share on Facebook
  • Share on Twitter
  • Share on Google Plus
  • Share on Likedin

Technical Skills