Consultant - Email Delivery |
Location: Bengaluru |
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Roles & Responsibilities :
- Manage day to day email operations & email deliverability for all clients of Strategic Outsourcing Services.
- Monitor and Evaluate inbox placement for customer campaigns.
- Work with creative team to set up email and A/B testing of the creative landing pages.
- Quickly locate client specific campaign/deliverability issues and suggest solutions to them when applicable.
- Work Closely with NOC Team and assign IP addresses and configuring MTA settings.
- Create and maintain relationships with ISP’s and other solutions providers in order to successfully troubleshoot deliverability problems.
- Responsible for the overall client relationship, strategic planning, revenue growth targets and all operations necessary to profitability retain, grow and service the customers.
- Regularly in touch with account management team and other individuals within the sales group to maximize revenue potential.
- Conduct regular training sessions for team members and also conduct cross functional trainings about deliverability.
- Attend all email industry training sessions/meetings and upgrade upcoming latest developments.
- Working with third party vendors.
Expertise:
- Exposure in managing international clients, RFI/RFP’s responses, ensuring proper answers to questions and driving review.
- Experience in Lead development of email programs, list segmentation and detailed reporting system for email campaigns.
- Experience in exploring and developing new markets, identifying customers, brand promotion, IT services and solutions, accelerating growth and achieving desired revenue goals for US region.
- Holds the distinction of interfacing with cross functional team for technology related sales and technology discussions.
- Knowledge in streamlining policies, procedures and processes to meet current challenges of industry.
Technical Specification:
- Responsible for account on-boarding, mailing infra setup and initiation of warm up plan.
- Worked on HTML and CSS to optimize the mailer code for Email Campaigns
- Worked on DNS, Mail Bounce handling.
- Worked on Linux, MTA configuration file and error resolution on MTA to optimize the performance.
- Responsible for various report generation using My SQL database, application and Excel (MIS).
- Worked with the return path tool specially designed to optimize the performance of email delivery of various clients.
- Responsible for manual system testing, and checking and scanning e-mail content, suggesting and implementing best practices and methods of E-Mail Marketing to clients.
- Mail Infrastructure setup for new clients, MTA server configuration on Linux.
- Creating Configuration file
- Creating Virtual MTA for mailing activity assigning IP’s on relay servers
- Creating source for white listing the IP’s for transactional/promotional/e-commerce mailing.
- Working on IP Management for blacklists, reputation
- Working on Mx-Toolbox Tool
- Checking Logs for relaying and bounces of mails.
- Working on clearing cache memory of the DNS, reloading MTA, solving different errors of MTA.
- Working on DNS, Mail Bounce handling.
- Setting of PTR, PTF, A, MX Records in DNS.
- Adding the SPF (Sender policy framework) and DKIM (Domain Key Identified Mail) Records.
- Setting up FBL, SNDS and JMRP as per best mailing practices.
- Helping clients to deploy email deliverability services by acting as a liaison between Client and the team
- People and Team handling skills (listening, determining needs, establishing cooperative working relationships, setting goals and tasks for team and meet the tasks and goals in given timeline).
- Responsible for handling daily requests from all regions.
- Development of Campaign centric / Product centric Micro Sites
- Responsibility to co-ordinate with clients and giving them technical support and assistance on Email-Deliverability, HTML design and Strategic’s application and advance features.
- Conducting Email Deliverability technology workshops with clients to help them to generate better results out of their email campaign.
- End to end Email marketing processes from ideation to execution
- Functional Technology Consulting General- Developing Solutions Digital Marketing with CRM and Email campaigns.
- Track record of supporting successful demand generation programs (Affiliate Email Marketing CPM,CPC) with breadth of knowledge from marketing databases, segmentation, email execution, reporting & analysis
- Project management skills, strong communication with the ability to present findings to multiple levels.
- Doing R&D on other ESP’s panel, analyzing the headers of the email , R&D on ISP changes (New Unsubscribe, Pre Headers, Automatic Enabling of Images, Tabbed Inbox preview pane in the inbox)
- Creating relationships with ISP by setting FBL’s and applying for whitelisting, management of reputation, blacklists
- Working in close loop with marketing team to publish blogs, collaterals and PPT on E- Mail deliverability Best Practices of E- Marketing, Best Practices of HTML design, new changes by ISP’s, etc.
- Taking care of complete IP Management and Infrastructure Reputation Management
- Responsible for complete end to end mailing of various clients (Enterprise and SME)
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