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We are looking for Product Marketing Professionals with an experience range of 9 - 15 years.
Responsibilities:
Management & Organization:
- Draft the marketing plan by Understanding and translating brand/product strategy into the proper marketing strategy for product promotion.
- Develop BTL planning based on overarching brand strategy, etc.
- Ideate and develop marketing and promotional plans using various online channels
- Execute the yearly marketing calendar as per the allotted budgets in order to achieve the contribution, market share, sales targets and profits for allocated products.
- Study competitor marketing and promotion strategies and pre-empt the same whenever possible.
- Analyze the opportunities for the various product opportunities market gap with primary and secondary research.
Ideal Candidate:
Go – to- market Strategy – Able to create and execute a good go-to-market strategy
- Product Gap Analysis - Identify and analyze requirements. Analyze the channel wise product and vertical trend.
- Pricing Analysis and competitive positioning of product portfolio
- New Product Launch - Launch of new products globally. Supports the sales team through go to market strategy, customer visits and BTL activities.
- Data Analysis- Analyse the product wise and vertical wise output of the sales in each location to initiate the strategies for each product.
- Customer Engagement - Develop customer engagement programs for various verticals as per the target customers by extending the brand and product experience.
- Lead planning, execution, and activation of key activation initiatives.
- Help secure new accounts & leverage existing contact
- Prior experience in Product Marketing and Business Development Enablement is a must.
Designation: VP- Product Marketing
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