Job details

VP-Digital Marketing
Location: HSR Layout, Bangalore


  • Develop and implement a marketing strategy with special emphasis in digital media channels
  • Develop and deliver the global marketing strategy
  • Drive demand-generation initiatives through mass and strategic account-based-marketing programs
  • Managing business development activities entailing mapping of new market segments.
  • Develop, monitor and optimize marketing campaigns (both online and offline).
  •  Execute the online marketing strategy, which will include all aspects of SEO, SEM, digital marketing campaigns, partner marketing campaigns, etc.
  • Plan, promote and execute global event strategy across the vertical as well as industry body/association alliances
  •  Execute the offline marketing strategy, which includes working with Ad agencies, and industry analysts.
  •  Identify and execute new advertising opportunities (e.g. social/community marketing, online display) and continually improve effectiveness of these programs.
  •  Ensure consistent creative and messaging across all channels.
  •  Drive revenue growth for our product through strong sign ups and conversion strategies.
  •  Analyse product performance and adjust product strategies accordingly.
  • Develop, analyse and maintain marketing dashboards, regular reporting to monitor progress vs. goals and share with team.
  •  Monitor marketing analytics and provide quantitative, anecdotal and product feedback to increase adoption and conversion.
  • Develop, analyse and maintain marketing dashboards, regular reporting to monitor progress vs. goals and share with team.
  • Define campaign audience based upon data and sales inputs.
  • Coordinate with Sales teams to optimize virality, adoption and improve ROI
  • Understanding of the Marketing/ Advertising space, particularly digital.

Ideal Candidate

• Previous experience in B2B and Proven track record of marketing excellence in high-growth, entrepreneurial company.

• Ability to design and execute marketing plan flawlessly.

• Proven leader who creates a team atmosphere while achieving key objectives.

• Candidate must have strong business writing and presentation skills; external, internal collaboration and negotiation skills with teams and stakeholders.

 • Demonstrated track record of discovering key customer insights and developing plans to drive successful approaches to meet customer needs and answer specific pain points.

 • Experience with SEM, SEO, SMO, e-mail marketing, landing page optimization, A/B testing, and analytics.

. • Understanding of the Marketing/Advertising space, particularly digital. • Ability to think strategically and execute tactically.

 • High integrity, honest, and ability to get stuff done!

.Experince: 8 to 13 years

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Technical Skills

Digital Marketing, Global Marketing Strategy, , Business Development , B2B