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Responsibilities
- Develop and implement a marketing strategy with special emphasis in digital media channels
- Develop and deliver the global marketing strategy
- Drive demand-generation initiatives through mass and strategic account-based-marketing programs
- Managing business development activities entailing mapping of new market segments.
- Develop, monitor and optimize marketing campaigns (both online and offline).
- Execute the online marketing strategy, which will include all aspects of SEO, SEM, digital marketing campaigns, partner marketing campaigns, etc.
- Plan, promote and execute global event strategy across the vertical as well as industry body/association alliances
- Execute the offline marketing strategy, which includes working with Ad agencies, and industry analysts.
- Identify and execute new advertising opportunities (e.g. social/community marketing, online display) and continually improve effectiveness of these programs.
- Ensure consistent creative and messaging across all channels.
- Drive revenue growth for our product through strong sign ups and conversion strategies.
- Analyse product performance and adjust product strategies accordingly.
- Develop, analyse and maintain marketing dashboards, regular reporting to monitor progress vs. goals and share with team.
- Monitor marketing analytics and provide quantitative, anecdotal and product feedback to increase adoption and conversion.
- Develop, analyse and maintain marketing dashboards, regular reporting to monitor progress vs. goals and share with team.
- Define campaign audience based upon data and sales inputs.
- Coordinate with Sales teams to optimize virality, adoption and improve ROI
- Understanding of the Marketing/ Advertising space, particularly digital.
Ideal Candidate
• Previous experience in B2B and Proven track record of marketing excellence in high-growth, entrepreneurial company.
• Ability to design and execute marketing plan flawlessly.
• Proven leader who creates a team atmosphere while achieving key objectives.
• Candidate must have strong business writing and presentation skills; external, internal collaboration and negotiation skills with teams and stakeholders.
• Demonstrated track record of discovering key customer insights and developing plans to drive successful approaches to meet customer needs and answer specific pain points.
• Experience with SEM, SEO, SMO, e-mail marketing, landing page optimization, A/B testing, and analytics.
. • Understanding of the Marketing/Advertising space, particularly digital. • Ability to think strategically and execute tactically.
• High integrity, honest, and ability to get stuff done!
.Experince: 8 to 13 years
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